APA (7th ed.) Citation

Hoffman, A. N., & Gold, N. (2016). T-Mobile "the un-carrier": Good strategy despite ethical concerns. Rotterdam School of Management, Erasmus University.

Chicago Style (17th ed.) Citation

Hoffman, Alan N., and Natalia Gold. T-Mobile "the Un-carrier": Good Strategy Despite Ethical Concerns. London: Rotterdam School of Management, Erasmus University, 2016.

MLA (9th ed.) Citation

Hoffman, Alan N., and Natalia Gold. T-Mobile "the Un-carrier": Good Strategy Despite Ethical Concerns. Rotterdam School of Management, Erasmus University, 2016.