Canopy Growth Corporation and its route to profitability : medical or recreational cannabis? /
The case explains how Canopy Growth, a leading Canadian cannabis company, was losing its competitive edge to production from Colombian companies, which had a low cost of cultivation. The case further explains the challenges that Canopy faced owing to the oversupply of cannabis. Furthermore, although...
| Main Authors: | , |
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| Format: | eBook |
| Language: | English |
| Published: |
London :
SAGE Publications : SAGE Business Cases Originals,
2021.
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| Series: | SAGE Business Cases.
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| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
| Summary: | The case explains how Canopy Growth, a leading Canadian cannabis company, was losing its competitive edge to production from Colombian companies, which had a low cost of cultivation. The case further explains the challenges that Canopy faced owing to the oversupply of cannabis. Furthermore, although several countries had legalized only medicinal cannabis, Canada also legalized recreational cannabis. Canopy, one of the leading brands in recreational cannabis, had made significant investments in this market. In September 2019, Mark Zekulin, CEO of Canopy, had several challenges to consider. Should he continue to focus on recreational cannabis, or change direction and pursue the medicinal cannabis market? How can he make Canopy profitable? How can Zekulin compete against Colombian companies in the cannabis industry? |
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| Physical Description: | 1 online resource : illustrations. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781529754209 1529754208 |