Cycle Link : procurement in Europe /
Cycle Link Europe moved its European headquarters to Rotterdam, the Netherlands, in 2011 after experiencing difficulties in Germany. The company purchased and exported recovered paper from Europe to China for its own production needs. Its strategy in Europe was to outperform competitors in service a...
| Main Authors: | , |
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| Format: | eBook |
| Language: | English |
| Published: |
London :
Rotterdam School of Management, Erasmus University,
2012.
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| Series: | SAGE Business Cases.
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| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
| Summary: | Cycle Link Europe moved its European headquarters to Rotterdam, the Netherlands, in 2011 after experiencing difficulties in Germany. The company purchased and exported recovered paper from Europe to China for its own production needs. Its strategy in Europe was to outperform competitors in service areas by implementing timely pickup of goods, continual purchase, and in-time payment tactics. Since superior service was a competitive advantage, Cycle Link Europe needed good people and reliable suppliers. However, working with Western employees and suppliers did not always run smoothly - communication sometimes experienced glitches. |
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| Item Description: | Originally Published In : Yue, T., & Yang, S. (2012). Internationalization Strategy of Chinese Private Enterprises in Europe-Case Series: Cycle Link: Procurement In Europe. Rotterdam, Netherlands: Rotterdam School of Management, Erasmus University. |
| Physical Description: | 1 online resource : illustrations. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781529760040 1529760046 |