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#Nico-Teens : JUUL, social media, and the teen vaping epidemic /

JUUL was introduced to the market in 2015 with the mission to "improve the lives of the world's one billion adult smokers by eliminating cigarettes." By 2018, the brand controlled more than 75% of the e-cigarette market and was valued at more than USD 38 billion. On the surface it app...

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Bibliographic Details
Main Authors: Wood, Natalie T., 1970- (Author), Allan, David B. (Author)
Format: eBook
Language:English
Published: London : SAGE Publications : SAGE Business Cases Originals, 2021.
Series:SAGE Business Cases.
Subjects:
Electronic cigarettes > Marketing > Case studies.
Advertising and children > Case studies.
Teenagers > Tobacco use > Case studies.
Publicité et enfants > Études de cas.
Adolescents > Tabagisme > Études de cas.
Advertising and children.
Teenagers > Tobacco use.
Electronic books.
Case studies.
Online Access:Connect to the full text of this electronic book

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