Disney's Galactic Starcruiser crashes /

This article delves into the recent closure of Disney's Galactic Starcruiser, a Star Wars-themed immersive experience and high-end hotel in Orlando. Despite its initial fanfare, the Galactic Starcruiser faced insurmountable challenges, leading to its closure a mere 19 months after its grand ope...

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Bibliographic Details
Main Author:	Rae, Madeline (Author)
Format:	eBook
Language:	English
Published:	London : SAGE Publications: SAGE Business Cases Originals, 2024.
Series:	SAGE Business cases.
Subjects:	Hotels > Florida > Case studies. Business planning > Case studies. Hotel management > Florida > Case studies. Electronic books.
Online Access:	Connect to the full text of this electronic book

Description
Summary:	This article delves into the recent closure of Disney's Galactic Starcruiser, a Star Wars-themed immersive experience and high-end hotel in Orlando. Despite its initial fanfare, the Galactic Starcruiser faced insurmountable challenges, leading to its closure a mere 19 months after its grand opening. The case asks students to explore the strategic missteps, financial decisions, and operational challenges that contributed to this massive failure for an otherwise successful brand.
Physical Description:	1 online resource : illustrations.
ISBN:	9781071948422 1071948423