rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Bilibili
    sub title: evolution from a community-based online video platform to a business ecosystem
  name:
    name part: Ryu, Sunghan
    role:
      role term: creator
    role:
      role term: author.
  type of resource: text
  genre: Electronic books.
  origin info:
    place:
      place term: enk
    date issued: 2024
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: remote
    extent: 1 online resource : illustrations.
  abstract: Bilibili started as an online community focusing on animation, comic, and games content but has expanded into a comprehensive online video platform geared toward teenagers and young adults in China. With a large user base, Bilibili originally offered game-related and value-added services, and later diversified its revenue streams by expanding its e-commerce businesses. The membership purchase model was one of the main features of the e-commerce businesses, given the high potential of merchandising in different creative sectors. The membership purchase model was a channel for the legitimate content derivatives and ticket sales channels based on the crowdfunding feature. The animation, comic, and games community origins of Bilibili made the membership purchase model a promising service for both creators and their fans. However, the feature was still limited to a specific set of creators and content on the platform. Could Bilibili successfully expand the membership purchase model and connect the two significant domains of intellectual property and e-commerce to build a sustainable business ecosystem? Students will be asked to formulate strategic options for Bilibili and recommend the most effective approach to building a business ecosystem.
  target audience: specialized
  note: Sunghan Ryu.
  subject:
    topic: Electronic commerce
    topic: Management
    genre: Case studies
  subject:
    topic: Online social networks
    genre: Case studies
  subject:
    topic: Organizational change
    genre: Case studies
  subject:
    topic: Commerce électronique
    topic: Gestion
    genre: Études de cas
  subject:
    topic: Réseaux sociaux (Internet)
    genre: Études de cas
  subject:
    topic: Changement organisationnel
    genre: Études de cas
  classification: HF5548.32 .R98 2024
  classification: 658.872
  related item:
    title info:
      title: SAGE business cases
  identifier: 9781071928813
  identifier: 1071928813
  identifier: http://proxy.library.tamu.edu/login
  record info:
    record content source: SGPBL
    record creation date: 231221
    record change date: 20240923171840.8
    record identifier: in00005497869
    language of cataloging:
      language term: eng