Bilibili : evolution from a community-based online video platform to a business ecosystem /

Bilibili started as an online community focusing on animation, comic, and games content but has expanded into a comprehensive online video platform geared toward teenagers and young adults in China. With a large user base, Bilibili originally offered game-related and value-added services, and later...

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Bibliographic Details
Main Author:	Ryu, Sunghan (Author)
Format:	eBook
Language:	English
Published:	London : SAGE Publications: SAGE Business Cases Originals, 2024.
Series:	SAGE business cases.
Subjects:	Electronic commerce > Management > Case studies. Online social networks > Case studies. Organizational change > Case studies. Commerce électronique > Gestion > Études de cas. Réseaux sociaux (Internet) > Études de cas. Changement organisationnel > Études de cas. Electronic books.
Online Access:	Connect to the full text of this electronic book

Description
Summary:	Bilibili started as an online community focusing on animation, comic, and games content but has expanded into a comprehensive online video platform geared toward teenagers and young adults in China. With a large user base, Bilibili originally offered game-related and value-added services, and later diversified its revenue streams by expanding its e-commerce businesses. The membership purchase model was one of the main features of the e-commerce businesses, given the high potential of merchandising in different creative sectors. The membership purchase model was a channel for the legitimate content derivatives and ticket sales channels based on the crowdfunding feature. The animation, comic, and games community origins of Bilibili made the membership purchase model a promising service for both creators and their fans. However, the feature was still limited to a specific set of creators and content on the platform. Could Bilibili successfully expand the membership purchase model and connect the two significant domains of intellectual property and e-commerce to build a sustainable business ecosystem? Students will be asked to formulate strategic options for Bilibili and recommend the most effective approach to building a business ecosystem.
Physical Description:	1 online resource : illustrations.
ISBN:	9781071928813 1071928813