Football fever in China. FC Sochaux-Montbéliard changes its jersey / Part A :

This two part case series discusses the historic acquisition of the French football club FC Sochaux-Montbéliard by LEDUS Club Limited, a subsidiary of Tech Pro, the first time that a Chinese company wholly owned a European football club. The first case in the series discusses China's ambitions...

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Bibliographic Details
Main Authors:	Wittmann, Xinhua (Author), Nguyen, Truong Chi Hieu (Author)
Format:	eBook
Language:	English
Published:	London : University of Zurich, 2019.
Series:	SAGE Business Cases.
Subjects:	LEDUS Club-Limited > Case studies. FC Sochaux-Montbéliard. Tech Pro. Soccer > Economic aspects > China > Case studies. Soccer team owners. Soccer > Economic aspects Soccer team owners China Electronic books. Case studies Case studies. Études de cas.
Online Access:	Connect to the full text of this electronic book

Description
Summary:	This two part case series discusses the historic acquisition of the French football club FC Sochaux-Montbéliard by LEDUS Club Limited, a subsidiary of Tech Pro, the first time that a Chinese company wholly owned a European football club. The first case in the series discusses China's ambitions to become a dominant player on the international football stage and Ledus Club's strategy and investment in FC Sochaux-Montbéliard to promote the team to the top league in French football.
Item Description:	Originally Published InWittmann, X., & Nguyen, T. C. H. (2019). Football fever in China Part A: FC Sochaux-Montbéliard changes its jersey. S2CSC 011-17-06. Zurich, Switzerland: Swiss Chinese Case Study Center, University of Zurich.
Physical Description:	1 online resource : illustrations.
ISBN:	9781529724097 1529724090