Home Legend : value provider for flooring customers /

Changing consumer behavior is driving innovations in home flooring, making it especially important for suppliers to stay current. Home Legend is a mid-size supplier in the mostly fragmented flooring industry. While demand and sales have grown for flooring because of increased home improvement and re...

Full description

Bibliographic Details
Main Authors:	Hu, Ling, active 2020 (Author), Stoller, Gregory (Author), Wang, Wenjun, active 2020 (Author)
Format:	eBook
Language:	English
Published:	London : SAGE Publications: SAGE Business Cases Originals, 2020.
Series:	SAGE Business Cases.
Subjects:	Home Legend > Case studies. Flooring > Equipment and supplies > Economic aspects > Case studies. Building materials industry > Management > Case studies. Construction > Matériaux > Industrie > Gestion > Études de cas. Building materials industry > Management Electronic books. Case studies Case studies. Études de cas.
Online Access:	Connect to the full text of this electronic book

Description
Summary:	Changing consumer behavior is driving innovations in home flooring, making it especially important for suppliers to stay current. Home Legend is a mid-size supplier in the mostly fragmented flooring industry. While demand and sales have grown for flooring because of increased home improvement and renovation projects and innovations such as textured linoleum, the market is volatile, and Home Legend's margins are thin. The company is facing a decision point that rests on its ability to maintain good relationships with distributors while expanding its product lines and services.
Physical Description:	1 online resource.
Bibliography:	Includes bibliographical references and index.
ISBN:	9781529720518 1529720516