Doorsteps : disrupting the UK real estate industry /
The case explains how a young entrepreneur, Akshay Ruparelia, and his firm, Doorsteps, disrupted the real-estate market in the UK with a cost-driven business model. Though online estate agents had posed a threat to the traditional brick and mortar retailers, Ruparelia, utilizing a low-cost business...
| Main Authors: | , |
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| Format: | eBook |
| Language: | English |
| Published: |
London :
SAGE Publications: SAGE Business Cases Originals,
2020.
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| Series: | SAGE Business Cases.
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| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
| Summary: | The case explains how a young entrepreneur, Akshay Ruparelia, and his firm, Doorsteps, disrupted the real-estate market in the UK with a cost-driven business model. Though online estate agents had posed a threat to the traditional brick and mortar retailers, Ruparelia, utilizing a low-cost business model, drastically reduced the cost further. He intended to further disrupt the real-estate market and become market leader. However, with several new online estate agents, the real-estate market soon became hypercompetitive. Students are asked about the challenges Ruparelia likely faces as a young entrepreneur? What should he do to further disrupt the real-estate market? As the online estate agencies are becoming more homogeneous, how can he sustain the Doorsteps position in the market? |
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| Physical Description: | 1 online resource. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781529709155 1529709156 |