Yorkshire General Hospital (A) /

Yorkshire General Hospital is facing intense market competition from health care facilities nearby. New hospitals are being added in the regional area and other hospitals are improving their physical facilities. Yorkshire General Hospital is one unit of a major health care chain that also is experie...

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Bibliographic Details
Main Author:	Thompson, Kenneth R. (Author)
Format:	eBook
Language:	English
Published:	London : SAGE Publications: SAGE Business Cases Originals, 2020.
Series:	SAGE Business Cases.
Subjects:	Hospitals > Business management > Case studies. Marketing > Management > Case studies. Hospitals > Employees > Training of > Case studies. Hospital care > Evaluation > Case studies. Hôpitaux > Administration > Études de cas. Marketing > Gestion > Études de cas. Hôpitaux > Personnel > Formation > Études de cas. Soins hospitaliers > Évaluation > Études de cas. Hospital care > Evaluation Hospitals > Business management Hospitals > Employees > Training of Marketing > Management Electronic books. Case Reports Case studies Case studies. Études de cas.
Online Access:	Connect to the full text of this electronic book

Description
Summary:	Yorkshire General Hospital is facing intense market competition from health care facilities nearby. New hospitals are being added in the regional area and other hospitals are improving their physical facilities. Yorkshire General Hospital is one unit of a major health care chain that also is experiencing some growing pains and does not have the resources necessary to improve its technology or physical plant. For example, it is not possible to upgrade Yorkshire General Hospital rooms from single to double occupancy. In addition, historical fundraising would not provide the inflow of funds needed to immediately support the improvements at the hospital. Yorkshire General Hospital needs to make some creative decisions to meet immediate challenges while it works toward longer range technology and physical plant upgrades. Most of the changes involve building an engaged workforce to become more customer focused.Yorkshire General Hospital (A) discusses challenges the hospital needs to address in order to remain a strong competitor in the market. Yorkshire General Hospital (B) will provide the course of action that the hospital decided to pursue. Note that all names, institutions, and locations are fictitious, but are based on actual organizations and situations.
Physical Description:	1 online resource.
Bibliography:	Includes bibliographical references and index.
ISBN:	9781529727340 1529727340