Yorkshire General Hospital (B) /

In Yorkshire General Hospital (A) the organization is facing intense market competition from nearby health care facilities. Without the funding levels the competitors have, Yorkshire General Hospital has to make some creative decisions to enhance its ability to compete without the resources to inves...

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Bibliographic Details
Main Author:	Thompson, Kenneth R. (Author)
Format:	eBook
Language:	English
Published:	London : SAGE Publications: SAGE Business Cases Originals, 2020.
Series:	SAGE Business Cases.
Subjects:	Hospitals > Business management > Case studies. Marketing > Management > Case studies. Hospitals > Employees > Training of > Case studies. Hospital care > Evaluation > Case studies. Hôpitaux > Administration > Études de cas. Marketing > Gestion > Études de cas. Hôpitaux > Personnel > Formation > Études de cas. Soins hospitaliers > Évaluation > Études de cas. Hospital care > Evaluation Hospitals > Business management Hospitals > Employees > Training of Marketing > Management Electronic books. Case Reports Case studies Case studies. Études de cas.
Online Access:	Connect to the full text of this electronic book

Description
Summary:	In Yorkshire General Hospital (A) the organization is facing intense market competition from nearby health care facilities. Without the funding levels the competitors have, Yorkshire General Hospital has to make some creative decisions to enhance its ability to compete without the resources to invest in expensive technology, new treatment centers, or new or expanded facilities.In Yorkshire General Hospital (B) we learn what the senior leadership team of Yorkshire General Hospital did to meet the challenges outlined in Part A of the case. Decisions are made to focus on building higher levels of associate (employee) engagement that will lead to more favorable interactions with physicians, patients and their families, and the local community. The hospital builds a higher level of professionalization of its nursing staff through training programs and hiring specialty staff with whom the nursing staff can consult. The case demonstrates the value of developing a competency in a more professional level of performance, which leads to higher-quality interactions and positive relationships with the major stakeholders in the organization. Important to this change is that senior leadership helped to create a focus on key mission, vision, and value statements that would build a strong employee engagement focus that supports excellent care for patients.Students must evaluate the approaches used by Yorkshire General Hospital and how hospital staff might implement some of the proposed changes.
Physical Description:	1 online resource.
Bibliography:	Includes bibliographical references and index.
ISBN:	9781529727333 1529727332