Soweto Style : small business growing pains /

Soweto Style was a small, lifestyle-based business founded by Thabiso Olifants with a focus on celebrating the culture of Soweto, at the same time contributing to the betterment of society. In November 2015, Olifants and his partners had decided to push the pause button on the apparel sales side of...

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Bibliographic Details
Main Authors: Beder, Laurence (Author), Maphala, Jabulani (Author)
Format: eBook
Language:English
Published: London : Wits Business School, 2018.
Series:SAGE Knowledge. Cases.
Subjects:
Online Access:Connect to the full text of this electronic book
Description
Summary:Soweto Style was a small, lifestyle-based business founded by Thabiso Olifants with a focus on celebrating the culture of Soweto, at the same time contributing to the betterment of society. In November 2015, Olifants and his partners had decided to push the pause button on the apparel sales side of their business, realizing that the company had outgrown the business model that they had been using and that change was needed to avoid the risk of reputational damage. Since relaunching the apparel division of Soweto Style with a new business model in April 2017, the demand for their apparel had exceeded expectations.
Item Description:Originally Published InBeder, L., & Maphala, J. (2018). Soweto style: Small business growing pains. WBS-2018-9. Johannesburg: The Case Centre, Wits Business School.
Physical Description:1 online resource : illustrations.
ISBN:9781526473219
1526473216