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Air India Express : the changing phase for a low-cost international carrier /

Air India Express is an international budget airline owned by Air India, the flag carrier airline of India. The airline had tough times when they encountered last-minute delays, cancellations, pending refunds, and lack of service, all of which affected its reputation. The airline had a dramatic come...

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Bibliographic Details
Main Author: S., Jayakrishnan (Author)
Format: eBook
Language:English
Published: London : SAGE Publications: SAGE Business Cases Originals, 2019.
Series:SAGE Knowledge. Cases.
Subjects:
Air-India.
IndiGo (airline)
SpiceJet.
Air-India
Airlines > Privatization > India > Case studies.
Crisis management > India > Case studies.
Competition > India > Case studies.
Compagnies de transport aérien > Privatisation > Inde > Études de cas.
Gestion de crise > Inde > Études de cas.
Competition
Crisis management
India
Electronic books.
Case studies
Case studies.
Études de cas.
Online Access:Connect to the full text of this electronic book
Description
Summary:Air India Express is an international budget airline owned by Air India, the flag carrier airline of India. The airline had tough times when they encountered last-minute delays, cancellations, pending refunds, and lack of service, all of which affected its reputation. The airline had a dramatic comeback in 2016 and made favourable inroads in consumer minds. With the Indian government set to privatize Air India, can Air India Express continue its growth and what are the chances for sustaining the growth? How Air India express can address the regional competition from low cost airlines such as Indigo and SpiceJet? Is the step taken to focus on regional routes a good move and how can it affect its international operations, crew, and ground staff at different airports?
Physical Description:1 online resource : illustrations.
Bibliography:Includes bibliographical references and index.
ISBN:9781526474629
152647462X