Dianping.com: a review empire derived from Innovative DNA (B) : what happened to Dianping after 2015 /
As of May 2021, Dianping had more than 158 million monthly active users. With the increase in the number of users, the content of reviews also increased. Therefore, Dianping was faced with the question of how to ensure the fairness of the review content. To improve the rankings, more and more stores...
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| Format: | eBook |
| Language: | English |
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London :
School of Management, Fudan University,
2022.
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| Series: | SAGE business cases.
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| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
| Summary: | As of May 2021, Dianping had more than 158 million monthly active users. With the increase in the number of users, the content of reviews also increased. Therefore, Dianping was faced with the question of how to ensure the fairness of the review content. To improve the rankings, more and more stores tried to hire "professional writers" for "fake reviews." There were media reports that a large number of stores on an e-commerce platform provided Meituan and Dianping with the services of click farming and fake reviews. There were many posts on social media recruiting "Dianping writers," and some users were paid to write quality reviews with their membership levels . To maintain "quality reviews," the platform has been fighting against the black market of "fake reviews." Dianping, one of the earliest players in the industry, no longer seems to be regarded as an independent competitive business entity by its competitors. In the face of the external pressure of competition and internal pressure of data governance, what is the future of Dianping? |
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| Physical Description: | 1 online resource. |
| ISBN: | 9781071913772 1071913778 |