The startup company Skusion and the challenges it faces in trying to outsource development of an electronic toy /
Skusion LLC is a Massachusetts-based company started by two entrepreneurs who had extensive experience in retailing and technology. The entrepreneurs conceived an idea for a technically sophisticated toy, a data-collecting remote control car, that could be used to teach young people about science an...
| Main Authors: | , |
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| Format: | eBook |
| Language: | English |
| Published: |
London :
SAGE Publications: SAGE Business Cases Originals,
2023.
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| Series: | SAGE business cases.
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| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
| Summary: | Skusion LLC is a Massachusetts-based company started by two entrepreneurs who had extensive experience in retailing and technology. The entrepreneurs conceived an idea for a technically sophisticated toy, a data-collecting remote control car, that could be used to teach young people about science and technology. After vetting the product concept with a major retailer, the pair decided to outsource the actual development of the product to several partners, including international partners. Product development outsourcing has become more common in recent decades, especially for startup companies with few resources. The case concerns the challenges that startup companies face in outsourcing development because startups do not have sufficient internal resources to manage the process, as do large companies. When the entrepreneurs gave prototypes of the toy to the retailer to allow children to test them, they found that the product did not work. Students will be asked to analyze where the entrepreneurs went wrong and what next steps should be. |
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| Physical Description: | 1 online resource : illustrations. |
| ISBN: | 9781529617283 1529617286 |