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Tanishq : pricing, retail selling and inventory management of jewellery /

The Indian jewellery market is highly fragmented and ruled over by local players. Many unethical practices exist in the jewellery market, like the undercaratage of gold, misrepresentation of quality, etc. Tanishq, part of the Tata Group, is known for maintaining high ethical standards and delivering...

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Bibliographic Details
Main Authors: Tiwari, Tara (Author), Sahay, Arvind (Author)
Format: eBook
Language:English
Published: London : SAGE Publications: SAGE Business Cases Originals, 2020.
Series:SAGE Business Cases.
Subjects:
Sales management > Case studies.
Inventory control > Case studies.
Pricing > Case studies.
Ventes > Gestion > Études de cas.
Gestion des stocks > Études de cas.
Prix > Fixation > Études de cas.
Inventory control
Pricing
Sales management
Electronic books.
Case studies
Online Access:Connect to the full text of this electronic book
Description
Summary:The Indian jewellery market is highly fragmented and ruled over by local players. Many unethical practices exist in the jewellery market, like the undercaratage of gold, misrepresentation of quality, etc. Tanishq, part of the Tata Group, is known for maintaining high ethical standards and delivering value to its customers through fair and transparent practices. It has a 6% share in the Indian jewellery retail market.
Physical Description:1 online resource : illustrations.
ISBN:9781529611175
1529611172