Recovering from the Houston Astros' sign-stealing scandal : a case study on protecting a professional sport organization's reputation through crisis communication /

In early 2020, the Commissioner of Major League Baseball, Rob Manfred, announced the Houston Astros sign-stealing scandal after months of investigation. It was one of the biggest scandals in baseball since the steroid era. After the fallout of this scandal, Major League Baseball's reputation ha...

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Bibliographic Details

Main Author:	Selvaratnam, Vinu (Author)
Format:	eBook
Language:	English
Published:	London : Human Kinetics, Inc., 2022.
Series:	SAGE Business Cases.
Subjects:	Crisis management > Case studies. Communication in crisis management > Case studies. Gestion de crise > Études de cas. Communication en gestion de crise > Études de cas. Communication in crisis management Crisis management Electronic books. Case studies
Online Access:	Connect to the full text of this electronic book