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|a (OCoLC)on1355859785
|
| 040 |
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|a SGPBL
|b eng
|e rda
|e pn
|c SGPBL
|d OCLCF
|d OCLCO
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|a 9781529610062
|q (ebook)
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|a (OCoLC)1355859785
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|
| 049 |
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|a TXAM
|
| 100 |
1 |
|
|a Selvaratnam, Vinu,
|e author.
|
| 245 |
1 |
0 |
|a Recovering from the Houston Astros' sign-stealing scandal :
|b a case study on protecting a professional sport organization's reputation through crisis communication /
|c Vinu Selvaratnam.
|
| 264 |
|
1 |
|a London :
|b Human Kinetics, Inc.,
|c 2022.
|
| 300 |
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|a 1 online resource.
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| 336 |
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| 490 |
1 |
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|a SAGE Business Cases
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| 520 |
8 |
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|a In early 2020, the Commissioner of Major League Baseball, Rob Manfred, announced the Houston Astros sign-stealing scandal after months of investigation. It was one of the biggest scandals in baseball since the steroid era. After the fallout of this scandal, Major League Baseball's reputation has suffered as stakeholders have increasingly lost faith in the organization's ability to function ethically. This case study focuses on Manfred's newly appointed Chief Communications Officer, Bhavna Krishnamurthy, who is tasked with repairing the organization's reputation. The case presents a real-life incident as a backdrop to discuss crisis communication, particularly from a North American professional sport organization perspective.
|
| 588 |
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|a Description based on XML content.
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| 650 |
|
0 |
|a Crisis management
|v Case studies.
|
| 650 |
|
0 |
|a Communication in crisis management
|v Case studies.
|
| 650 |
|
6 |
|a Gestion de crise
|v Études de cas.
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| 650 |
|
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|a Communication en gestion de crise
|v Études de cas.
|
| 650 |
|
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|a Communication in crisis management
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| 650 |
|
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|a Crisis management
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| 655 |
|
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|a SAGE Business Cases.
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|u http://proxy.library.tamu.edu/login?url=https://sk.sagepub.com/cases/recovering-astros-sign-stealing-case-protecting-reputation
|z Connect to the full text of this electronic book
|t 0
|
| 955 |
|
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|a SAGE eBooks
|
| 955 |
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|a SAGE Business Cases 2023 Annual Collection
|
| 994 |
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|a 92
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|
| 952 |
f |
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|a Texas A&M University
|b College Station
|c Electronic Resources
|d Available Online
|t 0
|e HD49 .S45 2022
|h Library of Congress classification
|
| 998 |
f |
f |
|a HD49 .S45 2022
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|l Available Online
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