Chowbotics : robotic innovation in the food industry /
Founded in 2014 by Deepak Sekar, Chowbotics is a California-based food robotic company. Sekar intended to use fresh salad food for replacing pre-packaged food at high-traffic areas like airports, universities, schools, and other cafeterias. Sally, a robot, was Chowbotics' flagship product that...
| Main Authors: | , |
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| Format: | eBook |
| Language: | English |
| Published: |
London :
SAGE Publications: SAGE Business Cases Originals,
2023.
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| Series: | SAGE Business Cases.
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| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
| Summary: | Founded in 2014 by Deepak Sekar, Chowbotics is a California-based food robotic company. Sekar intended to use fresh salad food for replacing pre-packaged food at high-traffic areas like airports, universities, schools, and other cafeterias. Sally, a robot, was Chowbotics' flagship product that could make more than 1,000 different types of salads. Sally was part of a larger trend of food automation that was expected to hit the industry hard. According to a Study.com survey in 2019, 50% of customers were willing to accept food prepared by robots. However, in 2019, Sekar stepped down as Chowbotics CEO. Furthermore, in February 2021, DoorDash acquired Chowbotics, though the acquired company continued to operate independently and Sekar continued as a board member. What value proposition was Sekar offering to consumers? How could Chowbotics add value to DoorDash? Would Sekar's stepping down as CEO hurt the innovation of Chowbotics? |
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| Physical Description: | 1 online resource. |
| Bibliography: | Includes bibliographical references. |
| ISBN: | 9781529611601 1529611601 |