rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Conservation International and Hewlett Packard Enterprise
  name:
    name part: Bourg-Meyer, Vero
    role:
      role term: creator
    role:
      role term: author.
  name:
    name part: Elias, Jaan
    role:
      role term: author.
  name:
    name part: Chevalier, Judith A.
    role:
      role term: author.
  type of resource: text
  genre: Electronic books.
  genre: Case studies.
  genre: Études de cas.
  origin info:
    place:
      place term: enk
    date issued: 2018
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: remote
    extent: 1 online resource : illustrations.
  abstract: In 2017, Conservation International (CI) and Hewlett-Packard (HPQ), which had collaborated on building a software platform named the Wildlife Management Analytics system or WMA, were looking for a way to market the product. HPQ had licensed the software to CI and the nonprofit believed that the best way to distribute the WMA was to sell access to the software, offsetting some of its costs. CI confronted a number of important questions in trying to implement their plan. How should CI determine pricing for the software while advancing its objectives as a nonprofit organization? How did this initiative fit into CI's advocacy work and mission? Whom should CI charge for the use of the software, and what factors should they take into account when deciding how much to charge? And with scientists increasingly wary of environmental organizations pushing an agenda at the expense of what academics saw as intellectual honesty, would CI be able to drum up enough enthusiasm for the solution?
  target audience: specialized
  note: Vero Bourg-Meyer, Jaan Elias, Judith Chevalier.
  note: Originally Published InBourg-Meyer, V., Elias, J., & Chevalier, J. (2018). Conservation International and Hewlett Packard Enterprise. Yale SOM Case 17-201 New Haven, CT: Yale School of Management, Yale University.
  subject:
    name:
      name part: Conservation International.
  subject:
    name:
      name part: Hewlett-Packard Company.
  subject:
    name:
      name part: Conservation International
  subject:
    name:
      name part: Hewlett-Packard Company
  subject:
    topic: Nonprofit organizations
    topic: Marketing
  subject:
    topic: Associations sans but lucratif
    topic: Marketing
  subject:
    topic: Nonprofit organizations
    topic: Marketing
  classification: HF5415 .B68 2018
  classification: 658.8
  related item:
    title info:
      title: SAGE Knowledge. Cases
  identifier: 9781526468987
  identifier: 1526468980
  identifier: http://proxy.library.tamu.edu/login
  record info:
    record content source: SGPBL
    record creation date: 190104
    record change date: 20240923171832.2
    record identifier: in00005497670
    language of cataloging:
      language term: eng