rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Launching and steering a green IT company
    sub title: the case of Greenfield Software
  name:
    name part: Abraham, Thomas
    role:
      role term: creator
    role:
      role term: author.
  type of resource: text
  genre: bibliography
  genre: Electronic books.
  genre: Case studies
  genre: Case studies.
  genre: Études de cas.
  origin info:
    place:
      place term: enk
    date issued: 2013
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: remote
    extent: 1 online resource : illustrations.
  abstract: This teaching case discusses the challenges facing GreenField Software (GFS), a start-up company offering software products and services to support sustainability. The case describes the start-up process, the crafting of the firm's strategy and structure, and the development of its products and services in the emerging 'green Information Technology (IT)' industry. It follows the key decisions made by the CEO and his executive team as they navigate a shifting and increasingly competitive marketplace. As GFS approaches the 2-year anniversary of its launch, the team must decide several key issues. These include whether to market their product as a business continuity solution or as a 'green IT' solution; what intellectual property will differentiate them from the competition; and how to respond to the changing needs of the marketplace.
  target audience: specialized
  note: Thomas Abraham.
  note: Originally Published InAbraham, T. (2013). Launching and steering a green IT company: The case of GreenField Software. Journal of Information Technology Teaching Cases, 3, 9--15.
  note: Includes bibliographical references and index.
  subject:
    name:
      name part: GreenField Software.
  subject:
    topic: Computer software
    genre: Case studies
  subject:
    topic: Computer software industry
    genre: Case studies
  subject:
    topic: Sustainable development
    topic: Technological innovations
    genre: Case studies
  subject:
    topic: Information technology
    genre: Case studies
  subject:
    topic: Logiciels
    genre: Études de cas
  subject:
    topic: Logiciels
    topic: Industrie
    genre: Études de cas
  subject:
    topic: Développement durable
    topic: Innovations
    genre: Études de cas
  subject:
    topic: Technologie de l'information
    genre: Études de cas
  subject:
    topic: Sustainable development
    topic: Technological innovations
  subject:
    topic: Computer software
  subject:
    topic: Computer software industry
  subject:
    topic: Information technology
  classification: HC79.E5 A27 2013
  classification: 338.927
  related item:
    title info:
      title: SAGE Knowledge. Cases
  identifier: 9781526476807
  identifier: 1526476800
  identifier: http://proxy.library.tamu.edu/login
  record info:
    record content source: SGPBL
    record creation date: 190104
    record change date: 20240923171831.5
    record identifier: in00005497658
    language of cataloging:
      language term: eng