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Innovative business solutions : extreme customization at affordable price /

Advancements in internet browser technologies, globalization, and an increase in innovative operations and information technologies have created new competitive opportunities for businesses. One challenge of business competition is that customers expect an increase in product choices, i.e., product...

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Bibliographic Details
Main Authors: Kumar, Ashok (Author), Stecke, Kathryn E. (Author), Sanford, James (Author), Piller, Frank T., 1969- (Author)
Format: eBook
Language:English
Published: London : NeilsonJournals Publishing, 2015.
Series:SAGE Knowledge. Cases.
Subjects:
Innovative Business Solutions.
Mass customization > Case studies.
Flexible manufacturing systems > Case studies.
Product management > Case studies.
Marketing > Management > Case studies.
Personnalisation de masse > Études de cas.
Systèmes flexibles de fabrication > Études de cas.
Produits commerciaux > Gestion > Études de cas.
Marketing > Gestion > Études de cas.
Flexible manufacturing systems
Marketing > Management
Mass customization
Product management
Electronic books.
Case studies
Case studies.
Études de cas.
Online Access:Connect to the full text of this electronic book
Description
Summary:Advancements in internet browser technologies, globalization, and an increase in innovative operations and information technologies have created new competitive opportunities for businesses. One challenge of business competition is that customers expect an increase in product choices, i.e., product differentiation (features, quality, speed) with no increase in cost. Mass customization (MC) is designed to resolve this conflict between price and value. It helps in specifying how to increase customization in products at affordable prices. MC helps to satisfy customers as well as improve market share and profitability. The Innovative Business Solutions case, with its accompanying support documents, demonstrate how a company might improve its market share and profitability using a MC strategy. The MCPEI methodology is used to suggest very effective improvement actions in customization levels, price, and capabilities.
Item Description:Originally Published InKumar, A., Stecke, K. E., Sanford, J., & Piller, F. T. (2015). Innovative business solutions: Extreme customization at affordable price. Operations Management Education Review, 9(1), 29-38. OMER9-0CS2.
Physical Description:1 online resource : illustrations.
Bibliography:Includes bibliographical references and index.
ISBN:9781526462145
1526462141