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The Lewis Group and the Esprit franchise in New Zealand /

This case describes the situation faced by the Lewis Group, a family owned New Zealand business, upon notification that their international franchise agreement with Esprit Holdings would not be renewed. Esprit Holdings was taking back the rights to the Esprit franchise in order to consolidate contro...

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Bibliographic Details
Main Authors: Lawrence, John J. (Author), McCollough, Michael (Author)
Format: eBook
Language:English
Published: London : NeilsonJournals Publishing, 2007.
Series:SAGE Knowledge. Cases.
Subjects:
Esprit (Firm) > Case studies.
Esprit (Firm)
Comestics industry > New Zealand > Case studies.
Export marketing > Management > Case studies.
International business enterprises > Management > Case studies.
Entreprises multinationales > Gestion > Études de cas.
Export marketing > Management
International business enterprises > Management
New Zealand
Electronic books.
Case studies
Case studies.
Études de cas.
Online Access:Connect to the full text of this electronic book

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