Airbus expansion : a stroke of genius or a grave risk? /
Airbus boldly launched a disruptive restructuring of the aerospace sector by acquiring the Bombardier CSeries program, its ailing low-passenger-capacity Canadian competitor. Boeing, the key global competitor of Airbus, was in turn forced to reinvent itself in depth and launch the initiative Boeing 2...
| Main Authors: | , |
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| Format: | eBook |
| Language: | English |
| Published: |
London :
SAGE Publications: SAGE Business Cases Originals,
2020.
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| Series: | SAGE Business Cases.
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| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |