Airbus expansion : a stroke of genius or a grave risk? /

Airbus boldly launched a disruptive restructuring of the aerospace sector by acquiring the Bombardier CSeries program, its ailing low-passenger-capacity Canadian competitor. Boeing, the key global competitor of Airbus, was in turn forced to reinvent itself in depth and launch the initiative Boeing 2...

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Bibliographic Details
Main Authors: Rebière, Philippe (Author), Mavoori, Hareesh (Author)
Format: eBook
Language:English
Published: London : SAGE Publications: SAGE Business Cases Originals, 2020.
Series:SAGE Business Cases.
Subjects:
Online Access:Connect to the full text of this electronic book

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