Diversification in the YouTube content industry /

Bibliographic Details
Main Author:	Lawrence, Kelsey (Author)
Format:	eBook
Language:	English
Published:	London : SAGE Publications: SAGE Business Cases Originals, 2020.
Series:	SAGE Business Cases.
Subjects:	YouTube (Firm) > Case studies. YouTube (Firm) Advertising > Children's paraphenalia > Case studies. Internet and children. Internet marketing > Law and legislation. Internet et enfants. Internet and children Internet marketing > Law and legislation Electronic books. Case studies Case studies. Études de cas.
Online Access:	Connect to the full text of this electronic book

Description
Abstract:	This case covers the highly profitable children's YouTube channel Cocomelon--which recently announced plans to launch a toy line--in the context of a spike in YouTube content creators who are diversifying into merchandise and other revenue options. Facing tighter federal restrictions on how these channels (specifically those directed at children) can advertise, many have had to re-strategize and enter new markets to maintain profits.
Physical Description:	1 online resource : illustrations.
ISBN:	9781529741247 1529741246