ClassPass's business model : analyzing the decade's first unicorn /

Bibliographic Details
Main Author:	Lawrence, Kelsey (Author)
Format:	eBook
Language:	English
Published:	London : SAGE Publications: SAGE Business Cases Originals, 2020.
Series:	SAGE Business Cases.
Subjects:	ClassPass Inc. > Case studies. Business planning > Mathematical models > Case studies. Success in business. New business enterprises > Finance. Succès dans les affaires. Business planning > Mathematical models New business enterprises > Finance Success in business Electronic books. Case studies Case studies. Études de cas.
Online Access:	Connect to the full text of this electronic book

Description
Abstract:	This case covers fitness start-up ClassPass and the recent funding that secured the company's position as the decade's first "unicorn." Although the funding will allow ClassPass to further expand--possibly paving the way to an initial public offering (IPO)--its business model, which some say is wringing profits from boutique gyms, is coming into question.
Physical Description:	1 online resource : illustrations.
ISBN:	9781529741261 1529741262