Cooks first or rules first? Josephine.com's regulatory struggles in the shared economy (B) /
This case focuses on Oakland-based Josephine Meals (formerly at josephine.com), a shared economy platform that brought local home-based cooks and the neighborhood consumers together to create a market for the distribution of home-cooked meals--outside the channel of established restaurants--and the...
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| Format: | eBook |
| Language: | English |
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London :
The Berkeley-Haas Case Series. University of California, Berkeley. Haas School of Business,
2019.
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| Series: | SAGE Business Cases.
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| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
| Summary: | This case focuses on Oakland-based Josephine Meals (formerly at josephine.com), a shared economy platform that brought local home-based cooks and the neighborhood consumers together to create a market for the distribution of home-cooked meals--outside the channel of established restaurants--and the challenges this start-up faced with regulatory agencies, first with the City of Berkeley's Environmental Health Division and then with the Alameda County Department of Environmental Health, as it began to scale up over a four-year period and navigate through the existing cottage food laws that threatened to shut down business opportunity. Part B provides an epilogue to part A and reflections by both Jorgenson and Wang on the lessons they learned from this business venture. |
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| Item Description: | Originally Published InTurner, M. (2019). Cooks First or Rules First? Josephine.com's Regulatory Struggles in the Shared Economy (B). The Berkeley-Haas Case Series. University of California, Berkeley. Haas School of Business. |
| Physical Description: | 1 online resource : illustrations. |
| ISBN: | 9781529724585 1529724589 |