APA (7th ed.) Citation

Gladkikh, I., Glazunov, O. R., Domnin, V. N., & Starov, S. (2012). "Squirrel: here i come!": Paradoxes of the brand. Graduate School of Management, St. Petersburg State University.

Chicago Style (17th ed.) Citation

Gladkikh, Igor, O. R. Glazunov, V. N. Domnin, and Sergei Starov. "Squirrel: Here I Come!": Paradoxes of the Brand. London: Graduate School of Management, St. Petersburg State University, 2012.

MLA (9th ed.) Citation

Gladkikh, Igor, et al. "Squirrel: Here I Come!": Paradoxes of the Brand. Graduate School of Management, St. Petersburg State University, 2012.