APA (7th ed.) Citation

Baskin, E., Fortunato, C., Kennedy, D., Theiss, A., & Whalen, S. (2020). Marketing in the fast casual restaurant segment: From pancakes to burgers, IHOP's rebranding strategy. SAGE Publications: SAGE Business Cases Originals.

Chicago Style (17th ed.) Citation

Baskin, Ernest, Christina Fortunato, Destiny Kennedy, Alexandra Theiss, and Shane Whalen. Marketing in the Fast Casual Restaurant Segment: From Pancakes to Burgers, IHOP's Rebranding Strategy. London: SAGE Publications: SAGE Business Cases Originals, 2020.

MLA (9th ed.) Citation

Baskin, Ernest, et al. Marketing in the Fast Casual Restaurant Segment: From Pancakes to Burgers, IHOP's Rebranding Strategy. SAGE Publications: SAGE Business Cases Originals, 2020.