Data analytics and CRM at Kunshan Louguanjia Co., Ltd. /

In this case, industry changes determine the future of a company focusing on enterprise management service in Kunshan Louguanjia, China. Industry growth has allowed Kunshan Louguanjia to shift from being a service provider to a service platform, helping it match vendors and clients more easily. In t...

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Bibliographic Details
Main Authors:	Han, Xu (Author), Niu, Xiaoyue (Author), Zhao, Siqi (Author), Wan, Dingyi (Author), Lu, Chang (Author)
Format:	eBook
Language:	English
Published:	London : SAGE Publications: SAGE Business Cases Originals, 2020.
Series:	SAGE Business Cases.
Subjects:	Kunshan Louguanjia Co., Ltd. Management > Data processing > Case studies. Business planning > Statistical methods > Case studies. Gestion > Informatique > Études de cas. Management > Data processing Electronic books. Case studies Case studies. Études de cas.
Online Access:	Connect to the full text of this electronic book

Description
Summary:	In this case, industry changes determine the future of a company focusing on enterprise management service in Kunshan Louguanjia, China. Industry growth has allowed Kunshan Louguanjia to shift from being a service provider to a service platform, helping it match vendors and clients more easily. In this way, Kunshan Louguanjia can now provide nearly all types of enterprise management services. Through a detailed look at the customer relationship management database, the marketing manager now intends to use data envelopment analysis and recency, frequency, and monetary models to propose a more efficient marketing strategy for attracting and retaining clients within a limited budget.
Physical Description:	1 online resource : illustrations.
Bibliography:	Includes bibliographical references and index.
ISBN:	9781529735567 1529735564