rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Weight Watchers rebrands to WW
  name:
    name part: Osland, Asbjørn
    role:
      role term: creator
    role:
      role term: author.
  name:
    name part: Clinch, Nanette
    role:
      role term: author.
  type of resource: text
  genre: bibliography
  genre: Electronic books.
  genre: Case studies
  genre: Case studies.
  genre: Études de cas.
  origin info:
    place:
      place term: enk
    date issued: 2020
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: remote
    extent: 1 online resource.
  abstract: Weight Watchers has rebranded itself to WW, where the emphasis is wellness, with Oprah Winfrey as a shareholder and spokesperson. Critics see the WW rebranding as superficial, with a continued focus on weight loss, and believe people should feel comfortable at their current weight. Initially, the shift to wellness with Winfrey's investment and support brought about membership growth and increases in revenues and share price in 2017. However, WW shares have declined due to a fall in subscriptions in early 2019; a decline so great that law firms were suing WW's management for violation of U.S. Securities and Exchange Commission (SEC) rules. The rebranding was not enough to put WW on a trajectory of increasing profits. WW's promotion of their Freestyle program, an approach to weight loss and maintenance in the wellness context, espoused by Oprah Winfrey, has not led to sustained earnings growth.
  target audience: specialized
  note: Asbjørn Osland & Nanette Clinch.
  note: Includes bibliographical references and index.
  subject:
    name:
      name part: WW International
    topic: Marketing
    genre: Case studies
  subject:
    topic: Branding (Marketing)
    genre: Case studies
  subject:
    topic: Stratégie de marque
    genre: Études de cas
  subject:
    topic: Branding (Marketing)
  subject:
    topic: Marketing
  classification: HF5415.1255 .O85 2020
  classification: 658.827
  related item:
    title info:
      title: SAGE Business Cases
  identifier: 9781529710014
  identifier: 1529710014
  identifier: http://proxy.library.tamu.edu/login
  record info:
    record content source: SGPBL
    record creation date: 200121
    record change date: 20240923171824.9
    record identifier: in00005497559
    language of cataloging:
      language term: eng