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Huawei : the challenges of going global. Part B, What does the brand stand for? /

The case centres on a crisis that embroiled Huawei, a Chinese telecommunications company. In 2013, Swiss police raided Huawei's Swiss headquarters and found a number of individuals, who only possessed tourist visas and were thus working at the company illegally. Additionally, before the raid, H...

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Bibliographic Details
Main Author: Wittmann, Xinhua (Author)
Format: eBook
Language:English
Published: London : University of Zurich, 2019.
Series:SAGE Business Cases.
Subjects:
Hua wei ji shu you xian gong si > Case studies.
Hua wei ji shu you xian gong si
Telecommunication > Switzerland > Employees > Case studies.
Telecommunication > China > Case studies.
Télécommunications > Suisse > Personnel > Études de cas.
Télécommunications > Chine > Études de cas.
Telecommunication
Telecommunication > Employees
China
Switzerland
Electronic books.
Case studies
Case studies.
Études de cas.
Online Access:Connect to the full text of this electronic book
Description
Summary:The case centres on a crisis that embroiled Huawei, a Chinese telecommunications company. In 2013, Swiss police raided Huawei's Swiss headquarters and found a number of individuals, who only possessed tourist visas and were thus working at the company illegally. Additionally, before the raid, Huawei had been criticised for the poor working conditions of its workers in Switzerland. Part two of this two part case series resumes the narrative sevent months after the rain by Swiss police and discsses how Huawei can reapir its brand image in Switzerland.
Item Description:Originally Published InWittman, X. (2019). Huawei - The challenges of going global Part B: What does the brand stand for?. S2CSC 005-16-03. Zurich, Switzerland: Swiss Chinese Case Study Center, University of Zurich.
Physical Description:1 online resource : illustrations.
Bibliography:Includes bibliographical references and index.
ISBN:9781529723137
1529723132