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Where's the beef? : a case study of Taco Bell /

In 2011, a class action lawsuit claimed that Taco Bell was not using ground beef in its tacos according to the U.S. Department of Agriculture definition. The case centres on Taco Bell's unusual decision to respond aggressively with both print ads and on social media stressing that there was not...

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Bibliographic Details
Main Authors: Khan, Mahmood A. (Author), Khan, Maryam (Author)
Format: eBook
Language:English
Published: London : International CHRIE, 2011.
Series:SAGE Business Cases.
Subjects:
Taco Bell (Firm) > Public relations > Case studies.
Taco Bell (Firm) > Trials, litigation, etc. > Case studies.
Taco Bell (Firm)
Corporate image > Case studies.
Entreprises > Image > Études de cas.
Corporate image
Public relations
Trials
Electronic books.
Case studies
Case studies.
Études de cas.
Online Access:Connect to the full text of this electronic book
Description
Summary:In 2011, a class action lawsuit claimed that Taco Bell was not using ground beef in its tacos according to the U.S. Department of Agriculture definition. The case centres on Taco Bell's unusual decision to respond aggressively with both print ads and on social media stressing that there was nothing wrong with Taco Bell's beef.
Item Description:Originally Published InKhan, M., & Khan, M. (2011). Where's the beef? a case study of Taco Bell. Journal of Hospitality & Tourism Cases, 1(1), 25-31.
Physical Description:1 online resource : illustrations.
Bibliography:Includes bibliographical references and index.
ISBN:9781529710083
1529710081