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RB Leipzig : a novel approach to sport stadium hospitality /

The case examines a German league football club's process of procuring the stadium hospitality and public catering rights and the activation of those rights in the club's own capacity. The case discusses the club's approach of organizing a tender process and selecting service provider...

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Bibliographic Details
Main Authors:	Merkle, Thorsten (Author), Lewis, Robert A., active 2016 (Author)
Format:	eBook
Language:	English
Published:	London : International CHRIE, 2016.
Series:	SAGE Business Cases.
Subjects:	RB Leipzig (Soccer club) > Case studies. RB Leipzig (Soccer club) Hospitality industry > Case studies. Stadiums > Management > Case studies. Accueil (Tourisme) > Études de cas. Stades > Gestion > Études de cas. Hospitality industry Stadiums > Management Electronic books. Case studies Case studies. Études de cas.
Online Access:	Connect to the full text of this electronic book

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