RB Leipzig : a novel approach to sport stadium hospitality /
The case examines a German league football club's process of procuring the stadium hospitality and public catering rights and the activation of those rights in the club's own capacity. The case discusses the club's approach of organizing a tender process and selecting service provider...
| Main Authors: | , |
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| Format: | eBook |
| Language: | English |
| Published: |
London :
International CHRIE,
2016.
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| Series: | SAGE Business Cases.
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| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
| Summary: | The case examines a German league football club's process of procuring the stadium hospitality and public catering rights and the activation of those rights in the club's own capacity. The case discusses the club's approach of organizing a tender process and selecting service providers based on the analysis of the responses received with the help of external consultants. The decision to separately award the catering and hospitality lots to two different bidders is examined together with innovations in the service providers' event delivery processes and match day organization. The impact of the close co-operation between the club and its main sponsor, energy drink company Red Bull, on catering and hospitality operations is reviewed. |
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| Item Description: | Originally Published InMerkle, T., & Lewis, R. A. (2016). RB Leipzig--A novel approach to sport stadium hospitality. Journal of Hospitality & Tourism Cases, 5(1), 24-30. |
| Physical Description: | 1 online resource. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781529713404 1529713404 |