rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Reebok rebrands
    sub title: corporate and marketing strategies in the South African sporting goods industry
  name:
    name part: Schoombee, Jacques
    role:
      role term: creator
    role:
      role term: author.
  name:
    name part: Bick, Geoff
    role:
      role term: author.
  type of resource: text
  genre: bibliography
  genre: Electronic books.
  genre: Case studies
  genre: Case studies.
  genre: Études de cas.
  origin info:
    place:
      place term: enk
    date issued: 2018
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: remote
    extent: 1 online resource : illustrations.
  abstract: This case examines the global and local strategies of Reebok to reposition itself as a fitness brand within the sporting industry. The case revolves around PJ Morilee, Reebok South Africa's brand manager, and his efforts to increase Reebok's brand equity which is measured by a monthly NPS score. Having previously worked for Adidas, PJ received the opportunity of re-establishing Reebok in the South African market. PJ believes the strategic and marketing activities should focus on the brand being authentic and credible as this will lead to an increased NPS score, and with it, the brand will grow.The acquisition of Reebok by the Adidas Group in 2006 caused a ripple effect within Reebok. The corporate strategy changed from being a sporting brand competing against the likes of Nike, Puma and Adidas themselves, to being a subsidiary of the Adidas Group focussing on the specialised fitness segment. This affected the brand from a local perspective and it was PJ's responsibility to ensure the local marketing activities represented the global vision of the company.
  target audience: specialized
  note: Jacques Schoombee, Geoff Bick.
  note: Originally Published InSchoombee, J., & Bick, G. (2018). Reebok rebrands: Corporate and marketing strategies in the South African sporting goods industry. 2018-13. Cape Town, South Africa: Graduate School of Business, University of Cape Town.
  note: Includes bibliographical references and index.
  subject:
    geographic code: f-sa---
  subject:
    name:
      name part: Reebok International Ltd.
    genre: Case studies
  subject:
    name:
      name part: Morilee, P. J
  subject:
    name:
      name part: Reebok International Ltd.
  subject:
    topic: Branding (Marketing)
    geographic: South Africa
    genre: Case studies
  subject:
    topic: Sporting goods industry
    topic: Marketing
    genre: Case studies
  subject:
    topic: Sporting goods industry
    geographic: South Africa
    genre: Case studies
  subject:
    topic: Stratégie de marque
    geographic: Afrique du Sud
    genre: Études de cas
  subject:
    topic: Articles de sport
    topic: Industrie
    geographic: Afrique du Sud
    genre: Études de cas
  subject:
    topic: Branding (Marketing)
  subject:
    topic: Sporting goods industry
  subject:
    topic: Sporting goods industry
    topic: Marketing
  subject:
    geographic: South Africa
  classification: HF5415.1255 .S36 2018
  classification: 658.827
  related item:
    title info:
      title: SAGE Knowledge. Cases
  identifier: 9781526490742
  identifier: 1526490749
  identifier: http://proxy.library.tamu.edu/login
  record info:
    record content source: SGPBL
    record creation date: 190104
    record change date: 20240923171823.8
    record identifier: in00005497504
    language of cataloging:
      language term: eng