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Asia Pacific Breweries : achieving growth through regionalization /

In February 2009, Singapore-based Asia Pacific Breweries (APB) was at a critical juncture in the development of its regionalization strategy. Its extensive network of breweries in the Asia Pacific region had significantly boosted its revenues, profits, as well the reputation of its key brands, espec...

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Bibliographic Details
Main Authors: Pangarkar, Nitin (Author), Wu, Jie, active 2009 (Author)
Format: eBook
Language:English
Published: London : NeilsonJournals Publishing, 2009.
Series:SAGE Knowledge. Cases.
Subjects:
Asia Pacific Breweries (Singapore) > Management.
Asia Pacific Breweries (Singapore)
Organizational change > Singapore > Case studies.
Beer > Singapore > Marketing > Case studies.
Beer > Vietnam > Marketing > Case studies.
Beer > Cambodia > Marketing > Case studies.
Beer > China > Hainan Sheng > Marketing > Case studies.
Corporations > Growth > Case studies.
Changement organisationnel > Singapour > Études de cas.
Sociétés > Croissance > Études de cas.
Beer > Marketing
Corporations > Growth
Management
Organizational change
Cambodia
China > Hainan Sheng
Singapore
Vietnam
Electronic books.
Case studies
Case studies.
Études de cas.
Online Access:Connect to the full text of this electronic book
Description
Summary:In February 2009, Singapore-based Asia Pacific Breweries (APB) was at a critical juncture in the development of its regionalization strategy. Its extensive network of breweries in the Asia Pacific region had significantly boosted its revenues, profits, as well the reputation of its key brands, especially Tiger. More importantly, the company had established a strong presence in rapidly growing markets such as Vietnam, Cambodia, and the Hainan province of China, thus enhancing the company's growth prospects. Despite repeated attempts at reorganization, profitability in China had remained elusive, however! APB's management was wondering if changes in its portfolio and resource allocation might further improve overall performance.
Item Description:Originally Published InPangarkar, N., & Wu, J. (2009). Asia Pacific Breweries: Achieving growth through regionalization. Journal of International Business Education, 4(1), 47-72. JIBE4-0CS3.
Physical Description:1 online resource : illustrations.
ISBN:9781526460950
1526460955