FAW-Volkswagen Audi : leader (1987-2000) /

The FAW-Volkswagen Audi "trilogy" case describes Audi's development history in China and the problems it faces currently, as well as demonstrating the strategies employed by FAW-Volkswagen Audi in their thirty year business partnership. The case illustrates the difficulties faced by A...

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Bibliographic Details
Main Authors:	McFarlan, F. Warren (Franklin Warren) (Author), Jiao, Jie (Author), Cao, Shanshan (Author), Dong, Meichen (Author), Jiao, Hao (Author)
Format:	eBook
Language:	English
Published:	London : Tsinghua University School of Economics and Management, 2016.
Series:	SAGE Knowledge. Cases.
Subjects:	Volkswagenwerk. Audi AG. Audi AG Volkswagenwerk Automobile industry and trade > China. Industrial efficiency. Factory management. Automobiles > Industrie et commerce > Chine. Efficience dans l'industrie. Usines > Direction. Automobile industry and trade Factory management Industrial efficiency China Electronic books. Case studies. Études de cas.
Online Access:	Connect to the full text of this electronic book

Description
Summary:	The FAW-Volkswagen Audi "trilogy" case describes Audi's development history in China and the problems it faces currently, as well as demonstrating the strategies employed by FAW-Volkswagen Audi in their thirty year business partnership. The case illustrates the difficulties faced by Audi and FAW in setting up a supply chain and how the different companies resolved their conflicting cultures to quality to become profitable and mass produce cars.
Item Description:	Originally Published InWarren, F. W., Jiao, J., Cao, S., Dong, M., & Jiao, H. (2016). FAW-Volkswagen Audi: Leader (1987-2000). 0-516-311. Beijing: Tsinghua SEM China Business Case Center.
Physical Description:	1 online resource : illustrations.
ISBN:	9781526490599 1526490595