rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Amar Desh Amar Gram e-shop
    sub title: an e-commerce initiative for development of rural economy through inclusive marketing
  title info:
    title: Amar Desh Amar Gram electronic shop
  title info:
    title: Amar Desh Amar Gram e-shop
    sub title: an electronic commerce initiative for development of rural economy through inclusive marketing
  name:
    name part: Khalil, Zarjina T.
    role:
      role term: creator
    role:
      role term: author.
  name:
    name part: Ferdous, Mirza M.
    role:
      role term: author.
  type of resource: text
  genre: bibliography
  genre: Electronic books.
  genre: Case studies
  genre: Case studies.
  genre: Études de cas.
  origin info:
    place:
      place term: enk
    date issued: 2019
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: remote
    extent: 1 online resource : illustrations.
  abstract: Amar Desh Amar Gram (My Country, My Village) is an information and communication technology-based endeavor that aims to connect the rural and urban communities of Bangladesh. Through its e-shop initiative, Amar Desh Amar Gram practices inclusive marketing, whereby it aims to bring value to urban customers by giving them access to fresh and innovative products, sourced from different parts of the country. On the other hand, it also provides value to the rural communities by giving them access to a virtual marketplace to promote and sell their creations and products without the involvement of middlemen. Although the organization is in its tenth year of operations, the novelty of the concept, the absence of infrastructure, and the present digital divide between the buyers and sellers, makes it relatively difficult to ensure adoption among its customers. For the purpose of focus and understanding, this case looks specifically at the rural farmers supplying vegetables to urban customers. It elaborates on the marketing mix for inclusive practices, compares the e-shop procurement process to that of traditional markets and highlights the unique challenges faced by the organization. As the e-shop transitions from its present day operating environment towards future expansion, the case provides a vehicle with which to understand what strategies need to be formulated to ensure both end user satisfaction and supplier well-being in the long run.
  target audience: specialized
  note: Zarjina T. Khalil, Mirza M. Ferdous.
  note: Includes bibliographical references and index.
  subject:
    geographic code: a-bg---
  subject:
    name:
      name part: Amar Desh Amar Gram.
  subject:
    topic: Electronic commerce
    geographic: Bangladesh
    genre: Case studies
  subject:
    topic: Farm produce
    topic: Marketing
    genre: Case studies
  subject:
    topic: Consumers
    topic: Attitudes
    genre: Case studies
  subject:
    topic: Commerce électronique
    geographic: Bangladesh
    genre: Études de cas
  subject:
    topic: Produits agricoles
    topic: Commercialisation
    genre: Études de cas
  subject:
    topic: Consommateurs
    topic: Attitudes
    genre: Études de cas
  subject:
    topic: Consumers
    topic: Attitudes
  subject:
    topic: Electronic commerce
  subject:
    topic: Farm produce
    topic: Marketing
  subject:
    geographic: Bangladesh
  classification: HF5548.325.B3 K43 2019
  classification: 658.84
  related item:
    title info:
      title: SAGE Knowledge. Cases
  related item:
    title info:
      title: SAGE research methods. Cases
  identifier: 9781526469274
  identifier: 1526469278
  identifier: http://proxy.library.tamu.edu/login
  record info:
    record content source: SGPBL
    record creation date: 190104
    record change date: 20240923171820.9
    record identifier: in00005497468
    language of cataloging:
      language term: eng