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FAW-Volkswagen Audi : an overall definer of "luxury" cars in China (2001-2011) /

The FAW-Volkswagen Audi "trilogy" case describes Audi's development history in China and the problems it faces currently, as well as demonstrating the strategies employed by FAW-Volkswagen Audi in their thirty year business partnership. Between 2001-2011 FAW-Volkswagen Audi launched t...

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Bibliographic Details
Main Authors: McFarlan, F. Warren (Franklin Warren) (Author), Jiao, Jie (Author), Cao, Shanshan (Author), Miao, Shuo (Author), Jiao, Hao (Author)
Format: eBook
Language:English
Published: London : Tsinghua University School of Economics and Management, 2016.
Series:SAGE Knowledge. Cases.
Subjects:
Volkswagenwerk.
Audi AG.
Audi AG
Volkswagenwerk
Automobile industry and trade > China.
Industrial efficiency.
Factory management.
Automobiles > Industrie et commerce > Chine.
Efficience dans l'industrie.
Usines > Direction.
Automobile industry and trade
Factory management
Industrial efficiency
China
Electronic books.
Case studies.
Études de cas.
Online Access:Connect to the full text of this electronic book
Description
Summary:The FAW-Volkswagen Audi "trilogy" case describes Audi's development history in China and the problems it faces currently, as well as demonstrating the strategies employed by FAW-Volkswagen Audi in their thirty year business partnership. Between 2001-2011 FAW-Volkswagen Audi launched the "localization of the whole value chain" strategy, that is, localization in product development, procurement, production, marketing and other sectors. This strategy further guaranteed product quality while effectively reducing costs. The case focuses on how Audi responded to increased competition in the Chinese auto-industry, especially from other German car brands such as BMW.
Item Description:Originally Published InMcFarlan, F. W., Jiao, J. Cao, S., Miao, S., & Jiao, H. (2016). FAW-Volkswagen Audi: An overall definer of "luxury" cars in China (2001-2011). 0-516-312. Beijing: Tsinghua SEM China Business Case Center.
Physical Description:1 online resource : illustrations.
ISBN:9781526490605
1526490609