rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Starbucks
    sub title: driving growth through new dining occasions
  name:
    name part: Sawhney, Mohanbir
    role:
      role term: creator
    role:
      role term: author.
  type of resource: text
  genre: Electronic books.
  genre: Case studies.
  genre: Études de cas.
  origin info:
    place:
      place term: enk
    date issued: 2018
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: remote
    extent: 1 online resource : illustrations.
  abstract: In 2008, Starbucks was in crisis as a result of undisciplined growth and loss of focus, and its stock declined almost 70%. In August of that year, Howard Schultz, the founder of Starbucks, came out of retirement to take over as the CEO. The company regained its footing by refocusing on its core and driving strong organic growth. By 2014, the stock price had reached $40, an all-time high. To prevent history from repeating itself, Schultz wanted to ensure that Starbucks' growth strategies not only addressed market opportunities, but also were aligned with the company's brand image, assets, and capabilities.
  target audience: specialized
  note: Mohanbir Sawhney.
  note: Originally Published InSawhney, M. (2018). Starbucks: Driving growth through new dining occasions. 5--218--253. Evanston, IL: Kellogg School of Management, Northwestern University.
  subject:
    name:
      name part: Starbucks Coffee Company.
  subject:
    name:
      name part: Schultz, Howard
  subject:
    name:
      name part: Schultz, Howard
  subject:
    name:
      name part: Starbucks Coffee Company
  subject:
    topic: Business planning
  subject:
    topic: Strategic planning
  subject:
    topic: Branding (Marketing)
  subject:
    topic: Planification stratégique
  subject:
    topic: Stratégie de marque
  subject:
    topic: branding
  subject:
    topic: Branding (Marketing)
  subject:
    topic: Business planning
  subject:
    topic: Strategic planning
  classification: HD30.28 .S29 2018
  classification: 658.4012
  related item:
    title info:
      title: SAGE Knowledge. Cases
  identifier: 9781526491916
  identifier: 1526491915
  identifier: http://proxy.library.tamu.edu/login
  record info:
    record content source: SGPBL
    record creation date: 190104
    record change date: 20240923171820.6
    record identifier: in00005497454
    language of cataloging:
      language term: eng