Travel-Space trailers : a budgeting experience /

The year is 2021. Travel-Space Trailers manufactures teardrop-style travel trailers bought primarily by young families and retirees interested in a light, low-cost trailer that can easily be pulled by a midsized family car. The market for travel trailers has expanded nicely over the past few years b...

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Bibliographic Details
Main Authors:	Fessler, Nicholas J. (Author), Denison, Christine A. (Author)
Format:	eBook
Language:	English
Published:	London : Institute of Management Accountants, 2021.
Series:	SAGE Business cases.
Subjects:	Trailers > Marketing > Case studies. Older consumers > Case studies. Consommateurs âgés > Études de cas. Older consumers. Electronic books. Case studies.
Online Access:	Connect to the full text of this electronic book

Description
Summary:	The year is 2021. Travel-Space Trailers manufactures teardrop-style travel trailers bought primarily by young families and retirees interested in a light, low-cost trailer that can easily be pulled by a midsized family car. The market for travel trailers has expanded nicely over the past few years because of the number of families seeking a relatively low-cost, outdoor vacation experience. Due to the COVID-19 virus, sales of travel trailers "exploded" in 2020 with dealership sales as much as 170% higher than the prior year. But in the view of Travel-Space Trailers' president, Shane Moynihan, the real growth in the future is the retiree market.
Item Description:	Orginally Published InFessler, N. J. & Denison, C. A. (2021). Travel-Space Trailers: A Budgeting Experience. IMA Education Case Journal, 14(1), Article 1.
Physical Description:	1 online resource.
ISBN:	9781529798142 1529798140