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Brett Huske, director of tourism for the Dalton, Ga., Convention and Visitor's Bureau, sits at his desk poring over several documents. Recalling his more than 30 years of experience in the tourism-related industry, he is aware of the rewards and challenges of holding positions in top resorts and event cities like Aspen, Colo.; Hawaii; Key West, Fla.; and Austin, Texas. Brett came to Dalton in 2010 and was promoted to his current position in 2013. He found managing the Dalton Convention Center to be especially demanding, given the changes experienced by the center's major customer, the area's floor-covering industry.
Douglas L. Smith, Marilyn M. Helms, James D. Byrd.
Originally Published InSmith, D.L., Helms, M.M., & Byrd, J.D. (2020). Dalton Convention Center: A Beacon or White Elephant?. IMA Education Case Journal, 13(2), Article 3.