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Make-a-Ball my ball : how to improve the Wilson Custom Football Shop /

In September 2015, the Wilson Sporting Goods Company introduced their newest product, the Wilson Custom Football, to their already expansive customized product offering. Through the online Custom Football Shop, consumers are able to customize their very own Wilson football with templates, decals, or...

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Bibliographic Details
Main Authors:	Sundar, Aparna (Author), Deval, Helen (Author)
Format:	eBook
Language:	English
Published:	London : SAGE Publications: SAGE Business Cases Originals, 2019.
Series:	SAGE Knowledge. Cases.
Subjects:	Wilson Sporting Goods Company. Wilson Sporting Goods Company Sporting goods industry > United States > Case studies. Articles de sport > Industrie > États-Unis > Études de cas. Sporting goods industry United States Electronic books. Case studies Case studies. Études de cas.
Online Access:	Connect to the full text of this electronic book

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