Make-a-Ball my ball : how to improve the Wilson Custom Football Shop /

In September 2015, the Wilson Sporting Goods Company introduced their newest product, the Wilson Custom Football, to their already expansive customized product offering. Through the online Custom Football Shop, consumers are able to customize their very own Wilson football with templates, decals, or...

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Bibliographic Details
Main Authors:	Sundar, Aparna (Author), Deval, Helen (Author)
Format:	eBook
Language:	English
Published:	London : SAGE Publications: SAGE Business Cases Originals, 2019.
Series:	SAGE Knowledge. Cases.
Subjects:	Wilson Sporting Goods Company. Wilson Sporting Goods Company Sporting goods industry > United States > Case studies. Articles de sport > Industrie > États-Unis > Études de cas. Sporting goods industry United States Electronic books. Case studies Case studies. Études de cas.
Online Access:	Connect to the full text of this electronic book

Description
Summary:	In September 2015, the Wilson Sporting Goods Company introduced their newest product, the Wilson Custom Football, to their already expansive customized product offering. Through the online Custom Football Shop, consumers are able to customize their very own Wilson football with templates, decals, or engravings to make it their very own. But Wilson is facing some unexpected challenges and the Custom Football Shop is falling short of its anticipated success. Students will need to reconsider the Wilson strategy and decide how to move forward with the Wilson custom product offering.
Physical Description:	1 online resource : illustrations.
Bibliography:	Includes bibliographical references and index.
ISBN:	9781526475350 1526475359