rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: WorthPoint Corporation
    sub title: an online startup company searches for revenues
  name:
    name part: Wolfe, James W.
    role:
      role term: creator
    role:
      role term: author.
  type of resource: text
  genre: bibliography
  genre: Electronic books.
  genre: Case studies
  genre: Case studies.
  genre: Études de cas.
  origin info:
    place:
      place term: enk
    date issued: 2019
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: remote
    extent: 1 online resource : illustrations.
  abstract: The WorthPoint case provides a look into the startup process for a new business, tracking a single founder from the idea phase, through business planning and early funding, into a time of growth, and finally to consideration of exit options. This case takes the student from conception of the business though early funding and operational challenges. The case presents a number of decision points where students can evaluate the choices made by the founder and his management team. The key decision point here is the choice of a revenue model to best match the identified target audience. The key issues throughout the case include the selection of the target market for WorthPoint's services, the mix of services to provide this target audience, and choice of a business model to monetize customer traffic.
  target audience: specialized
  note: James W. Wolfe.
  note: Includes bibliographical references and index.
  subject:
    name:
      name part: WorthPoint
    genre: Case studies
  subject:
    topic: New business enterprises
    genre: Case studies
  subject:
    topic: Entrepreneurship
    genre: Case studies
  subject:
    topic: Business planning
    genre: Case studies
  subject:
    topic: Target marketing
    genre: Case studies
  subject:
    topic: Nouvelles entreprises
    genre: Études de cas
  subject:
    topic: Entrepreneuriat
    genre: Études de cas
  subject:
    topic: Cibles (Marketing)
    genre: Études de cas
  subject:
    topic: Business planning
  subject:
    topic: Entrepreneurship
  subject:
    topic: New business enterprises
  subject:
    topic: Target marketing
  classification: HD62.5 .W65 2019
  classification: 658.11
  related item:
    title info:
      title: SAGE Knowledge. Cases
  related item:
    title info:
      title: SAGE research methods. Cases
  identifier: 9781526468543
  identifier: 1526468549
  identifier: http://proxy.library.tamu.edu/login
  record info:
    record content source: SGPBL
    record creation date: 190104
    record change date: 20240923171806.2
    record identifier: in00005497279
    language of cataloging:
      language term: eng