rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Renault Duster in India
    sub title: creating a market segment
  name:
    name part: Messner, Wolfgang
    role:
      role term: creator
    role:
      role term: author.
  name:
    name part: Chaudhary, Ammad Ejaz
    role:
      role term: author.
  type of resource: text
  genre: bibliography
  genre: Electronic books.
  genre: Case studies.
  genre: Études de cas.
  origin info:
    place:
      place term: enk
    date issued: 2019
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: remote
    extent: 1 online resource : illustrations.
  abstract: Since India opened herself to global trade in 1991, the country's automobile industry has experienced tremendous growth. Multinational car manufacturers had to acclimate to the local market environment and make an effort to understand the needs of their new customers. The experience of Renault, the French multinational car company, in India exemplifies the process of understanding and adapting to market segments. Renault's initial unsatisfactory release of the Logan was overcome with Renault's subsequent launches of the Duster and Kwid. This comeback demonstrates how learning and adapting to local needs can lead to success in emerging markets, and to recovery of brand image lost from prior setbacks.
  target audience: specialized
  note: Wolfgang Messner, Ammad Ejaz Chaudhary.
  note: Includes bibliographical references and index.
  subject:
    geographic code: a-ii---
  subject:
    name:
      name part: Renault.
  subject:
    topic: Automobiles
    geographic: India
    topic: Marketing
  subject:
    topic: Marketing
    topic: Decision making
  subject:
    topic: Automobile industry and trade
    geographic: India
  subject:
    topic: Automobiles
    geographic: Inde
    topic: Commercialisation
  subject:
    topic: Automobiles
    topic: Industrie et commerce
    geographic: Inde
  subject:
    topic: Automobile industry and trade
  subject:
    topic: Automobiles
    topic: Marketing
  subject:
    topic: Marketing
    topic: Decision making
  subject:
    geographic: India
  classification: HD9710.I44 R46 2019
  classification: 338.476292220954
  related item:
    title info:
      title: SAGE Knowledge. Cases
  related item:
    title info:
      title: SAGE research methods. Cases
  identifier: 9781526467836
  identifier: 1526467836
  identifier: http://proxy.library.tamu.edu/login
  record info:
    record content source: SGPBL
    record creation date: 190104
    record change date: 20240923171804.4
    record identifier: in00005497250
    language of cataloging:
      language term: eng