APA (7th ed.) Citation

Friar, J. H., & Mulki, J. P. (2019). The company that would not bid: A small business using a high cost of customer acquisition approach. SAGE Publications: SAGE Business Cases Originals.

Chicago Style (17th ed.) Citation

Friar, John H., and Jay P. Mulki. The Company That Would Not Bid: A Small Business Using a High Cost of Customer Acquisition Approach. London: SAGE Publications: SAGE Business Cases Originals, 2019.

MLA (9th ed.) Citation

Friar, John H., and Jay P. Mulki. The Company That Would Not Bid: A Small Business Using a High Cost of Customer Acquisition Approach. SAGE Publications: SAGE Business Cases Originals, 2019.