rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    non sort: The
    title: right song for the buy
    sub title: how music influences consumer decisions
  name:
    name part: Susino, Marco
    role:
      role term: creator
    role:
      role term: author.
  type of resource: text
  genre: bibliography
  genre: Electronic books.
  genre: Case studies
  genre: Case studies.
  genre: Études de cas.
  origin info:
    place:
      place term: enk
    date issued: 2019
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: remote
    extent: 1 online resource.
  abstract: Just as all human cultures have a language, every culture has music, and research suggests that music has the capacity to elicit an emotional response in a listener. From an applied business perspective, this phenomenon is often exploited: think of curated music in a restaurant to elicit contentment or music in ads for valentines to make us feel love. Yet how does music affect consumer behavior, and what are the important factors to take into consideration when choosing music for a product or business? This case reviews theoretical perspectives and empirical data on music and emotion in relation to their use in commercials and branding, with the purpose of helping business students choose music that "fits" with the product and has the desired effect on the consumer.
  target audience: specialized
  note: Marco Susino.
  note: Includes bibliographical references and index.
  subject:
    topic: Music in advertising
    genre: Case studies
  subject:
    topic: Television advertising
    topic: Psychological aspects
    genre: Case studies
  subject:
    topic: Music trade
    topic: Social aspects
    genre: Case studies
  subject:
    topic: Musique dans la publicité
    genre: Études de cas
  subject:
    topic: Publicité télévisée
    topic: Aspect psychologique
    genre: Études de cas
  subject:
    topic: Musique
    topic: Industrie
    topic: Aspect social
    genre: Études de cas
  subject:
    topic: Music in advertising
  subject:
    topic: Television advertising
    topic: Psychological aspects
  classification: ML3790 .S87 2019
  classification: 781.54
  related item:
    title info:
      title: SAGE Knowledge. Cases
  related item:
    title info:
      title: SAGE research methods. Cases
  identifier: 9781526486059
  identifier: 1526486059
  identifier: http://proxy.library.tamu.edu/login
  record info:
    record content source: SGPBL
    record creation date: 190104
    record change date: 20240923171756.1
    record identifier: in00005497208
    language of cataloging:
      language term: eng